A sync license, also known as a synchronization license, is a legal agreement between a music rights holder (such as a songwriter or music publisher) and a producer of visual media (such as a film, TV show, commercial, or video game). The license grants the producer the right to synchronize a specific piece of music with visual media.
When music is used in visual media, such as a TV show or movie, it's typically called a "sync placement." The music is synchronized with the visual images to create a more immersive and emotional experience for the viewer.
The sync license agreement outlines the specific terms of the usage, including the duration of the license, the territory where the music will be used, the specific type of media where the music will be used, and the fee or royalty to be paid to the rights holder.
A sync license can be a valuable source of income for music rights holders, as it can provide exposure and revenue opportunities that they may not have otherwise had. It can also be a valuable marketing tool for the artist or band, as it can introduce their music to new audiences and potentially lead to increased album or merchandise sales.
Overall, a sync license is an essential component of the music industry, allowing for the seamless integration of music and visual media to create a more impactful and memorable experience for the viewer.
How to give a sync license to the filmmaker as an independent musician?
As an independent musician, giving a sync license to a filmmaker can be a great way to get your music heard and potentially earn some additional income. Here are some steps to follow when giving a sync license to a filmmaker:
Register your music with a Performing Rights Organization (PRO)
A PRO is an organization that collects royalties on behalf of songwriters and music publishers. By registering your music with a PRO, you can ensure that you receive payment for any performances of your music, including sync placements. Some popular PROs include ASCAP, BMI, and SESAC.
Make your music available for licensing
You can make your music available for licensing by creating a music catalog and making it available on your website, music streaming platforms, or by using a music licensing platform such as Songtradr, Musicbed, or AudioJungle.
Network with filmmakers and producers
Attend film festivals and networking events to meet filmmakers and producers who may be interested in using your music in their projects. You can also reach out to filmmakers directly or use online platforms such as LinkedIn or Twitter to connect with them.
Negotiate the terms of the sync license
Once a filmmaker has expressed interest in using your music, you will need to negotiate the terms of the sync license. This includes determining the duration of the license, the territory where the music will be used, the specific type of media where the music will be used, and the fee or royalty to be paid to you.
Draft and sign the sync license agreement
The sync license agreement is a legal document that outlines the terms of the license. You can either draft the agreement yourself or use a template provided by a music licensing platform. Once the agreement is finalized, both parties should sign it to make it legally binding.
By following these steps, you can give a sync license to a filmmaker as an independent musician and potentially earn some additional income while getting your music heard by a wider audience.
